TOP: This piece was created to provide an overview of Desjardins’ multi-faceted offering for large scale businesses seeking banking, investment and insurance support. The aim here was to keep things simple by clearly articulating who we are, what we stand for, and what products we offer without getting too bogged down in the details. Short, snappy headlines and succinct body copy are key to this piece’s success.

BOTTOM: In contrast to its counterpart above, this brochure was intended as a thorough guide to why clients should buy with a Desjardins Agent and was released shortly following State Farm’s transition to Desjardins. We made a few nods to the “Better Things” national campaign in market at the time (to boost brand familiarity) and balanced out the wealth of information featured by using clear, benefit-oriented headlines throughout.