Website copy

While I wouldn’t classify this as actual UX writing (and I only contributed to desjardins.com as a content consultant and editor), I’ve included this copy from my own wedding website to demonstrate how I can shift my writing to evoke a specific feeling or capture a unique personality. In this example, the copy achieves a casual, kind and enthusiastic tone that felt true to my own personal brand, the exciting occasion at hand, and the laidback type of event we were intent on hosting.