This Sens Student Army campaign aimed to increase awareness about - and highlight Desjardins’ partnership with - this unique program dedicated to offering exclusive benefits to Ottawa-area post-secondary students.

Since the project spanned across several mediums, our goal here was to create a core theme that had maximum visual impact and enough legs to see us through multiple creative iterations. A fun play on words (and corresponding colour treatment) not only felt fitting for the target demographic but also gave us the flexibility we needed to create a library of cohesive campaign content.