LEFT TOP: This animated banner was created to promote our insurance offering specifically among client-based business owners. To exemplify Desjardins’ personalized, one-on-one approach, we leaned into the similarities between this audience and the Desjardins Agents who help them to create something that felt personal and authentic to our brand.

LEFT BOTTOM: These static banners were created to help individual Desjardins Agents market their product offering. Despite the limited real estate, they still manage to capture the notion of personalized support that we use to stand apart in market.

RIGHT: These three creative concepts were part of our initial pitch for a digital ad campaign targeting financial advisors - which explains why some terms (like “performance” and “funds”) are used without a lot of context here. Since the main objective was to boost brand perception and increase the likelihood that unaffiliated advisors would recommend Desjardins products to their clients, we chose to leverage the FundGrade trophy and logo (undoubtedly familiar to this audience) and lean into our recognition.